10 tips on creating effective landing pages

Tip 1: Keep the landing page copy short and the graphics simple.

The landing page is a place to deliver a simple message and drive your buyer to respond to your offer. Don’t try to do too much.

Tip 2: Create the page in your company’s look, feel and tone.

A landing page is an extension of your company’s image. While different from the web site, it still must adopt the same voice, tone and style as your main site.

Tip 3: Write from the buyer’s point of view.

Think carefully of who will be visiting the landing page and write copy for that demographic. You want visitors to feel the page speaks to their problems and concerns and that you have a solution just for them.

Tip 4: A landing page is communications, not advertising.

Landing pages are where you communicate valuable information about your product and make sales or generate the names of interested potential customers. Advertising is great to get people to click to your landing page. But once a prospect is there, the landing page should focus on communicating the value of your offering to the potential customer, not more advertising.

Tip 5: Provide a quote from a happy customer.

A simple testimonial on a landing page works brilliantly to show people that others are happy with your product. A sentence or two with the customer’s name (and affiliation) is all you need.

Tip 6: Make the landing page a self-contained unit.

The goal of a landing page is to get a prospect to respond to your offer so you can sell to them. If you lose traffic from your landing page, you may never get a person to respond to the offer so it is often better not to provide links to your main web site.

Tip 7: Make the call to action clear and easy to respond to.

Make certain you provide a clear response mechanism for those people who want to go further. Make it easy to sign up or express interest.

Tip 8: Use multiple calls to action.

You never know what offer will appeal to a specific person, so consider using more than one. In the B2B world, you might offer a white paper, a free trial, and a price quote all on the same landing page. An e-commerce company might offer options such as color or size.

Tip 9: Only ask for necessary information.

Don’t use a signup form requiring lots of data to be entered. People will abandon the form and you won’t get a lead or a sale. Ask for the basics—name, e-mail address, company, and phone number.

Any additional information you ask for will reduce response rates. Never ask for people’s income level, budget or if they are planning on purchasing the product you offer.

Tip 10: Don’t forget to follow up!

Okay, you’ve got a great landing page with an effective call to action and the sales or leads are coming in. Great! Don’t drop the ball now. Make certain to follow up with each buyer as quickly as possible. Follow up the same day—or better yet, the same hour.

via 10 Web Landing Page Tips to Drive Action.

Social Plugin for WordPress

This easy-to-use social plugin allows you to broadcast newly published posts and pull in discussions using integrations with Twitter and Facebook.

It’s simple to install and setup and you’ll love that you can publish a post and have it automatically update your Twitter and/or Facebook feed. Let’s get started!

Install the Pluginsocial-plugin

  1. In the sidebar menu, choose Plugins > Add New.
  2. In the search box, type Social.
  3. Click Install Now.
  4. Click Activate Plugin.

Plugin Setup

social-plugin-settings

  1. From the Plugins screen, click Settings.social-screenshot-2
  2. Click Twitter sign in button.
  3. Click Authorize App.
  4. Check off the Connect with Page Support box.
  5. Click Facebook sign in button.
  6. Choose you default accounts.
  7. Save Settings.

Broadcast Posts

social-broadcasting

  1. Create your post.
  2. You can broadcast automatically by leaving the “Yes” option selected.
  3. Click Publish.social-screenshot-4

 

  1. The Broadcast window will pop up and you can select the intro information posted.

That’s it!

You published your post on your website and sent it out to your Twitter and Facebook – all in one easy step!

 



The Power of WordPress

WordPress software will represent a significant part of web development and design in the near future. It gives the opportunity for all bloggers, developers, freelancers, startups or businesses to set up a website in a matter of days, with minimal resources and programming knowledge.

Just to show you how great the WordPress community is and what an emerging market it represents, WiniThemes comprised a set of interesting figures into a beautiful infographic. Have a look and enjoy!

Wordpress Infographic - Winithemes
Infographic: The Current Capacity of WordPress

What is a Widget?

A Widget is a little block of self-contained code used to display a variety of content in your sidebar, header, footer, or other parts of your website. WordPress comes with several widgets by default and you can add other widgets by installing them through the Plugins screen. Widgets are managed using a drag-and-drop interface in the admin area.

Widgets included with WordPress:

  • Archives: Displays links to the monthly post archive of your site, either as a list or drop-down menu.
  • Calendar: Shows a calendar with clickable links on the days you have a published post.
  • Categories: Adds either a list or drop-down menu that links to category pages.
  • Custom Menu: Easily adds one of your custom menus to your site.
  • Meta: Provides links to log in and out, go to the admin area, access RSS feed links, and visit WordPress.org
  • Pages: Displays a menu of your static pages with the ability to exclude pages and select an ordering method.
  • Recent Comments: Displays a list of up to 15 of the most recent comments on your posts.
  • Recent Posts: Lists up to 15 of the most recently published posts on your site.
  • RSS: Shows entries from any RSS or Atom feed.
  • Search: Provides a simple search form on you site.
  • Tag Cloud: Displays your most frequently used tags in the popular “cloud” format.
  • Text: Can be used to include ant text or HTML code.

widget panel

Don’t be afraid to try these widgets and experiment with the various options they offer. The only problem with widgets is that they are addictive and fun to add, but resist adding to many just because you can. Make sure they provide relevant value to the overall objective of your website.

Must haves for a solid website foundation

Your website is the hub of your online and offline marketing efforts. It is the place to corral all your information and then drive traffic to it. Since it’s the hub of all your important marketing and sale info, make sure it has a strong foundation.

Here are some “must haves” to build your website foundation:

1. Use Simple, Clean Design

While it’s tempting to put every imaginable bell and whistle on your site, your visitors would rather you didn’t. Remember, your goal isn’t to dazzle them with your design; it’s to get them to follow through with whatever action you’re looking for (such as calling for appointments, buying something, or signing up for your mailing list).

Try to pare down anything that could slow down a customer’s visit or obstruct your point. Too many social media icons, extra images and unnecessary information can make your site seem cluttered. Look at sites you frequent; chances are, they have a streamlined design. If you use a clean layout, your users will thank you for the improved experience.

2. Start with the Five Core Pages

If you’re not sure what information to include on your website, the best approach is to start with the five core pages. These pages set the right expectations for visitors and cover your basic business needs:

1. Home — Add a prominent call-to-action, and the primary way you want visitors to contact you.
2. About Us — Create trust: Share what your business is about, why you started it and include photos of you or your staff.
3. Products/Services — Include things like detailed descriptions, images, pricing, warranty and return policy.
4. Customer Testimonials — Include quotes or reviews from satisfied customers.
5. Contact Us — Phone numbers, hours of operation, location & map, email address.

3. Use Strong Calls to Action

joinA clear, decisive call to action helps you generate sales and capture future customers. The most effective calls to action have a clear, explicit purpose; there’s no harm in telling people what you want from them, such as “call us for a quote” or even “order now!”

4. Include Sign-up Forms

Email is an invaluable tool to create loyal customers and increase sales. Stay connected with your customers and potential customers by asking them to sign up to receive your online newsletter. An email sign-up form helps you re-engage your existing customers, and promote your business to potential customers. Entice visitors to sign up by offering something of value in return for their email addresses, like exclusive VIP offers, future discounts, or expert advice.

5. Keep Information “Above the Fold”

In Web design, the “fold” refers to the bottom of a customer’s window on a Web page; for visitors to see anything “below the fold,” they have to scroll down. If the content above the fold isn’t engaging, visitors are much less likely to bother scrolling for more, so make sure your most captivating or valuable content isn’t buried on the bottom of your page.

6. Invest in Images

Even on the Web, pictures are worth a thousand words. The key is to make your visitors feel confident about in what they’re buying. If your product photos are too small, or there aren’t enough product views, they may look around for better images and end up purchasing from a competitor. Even if you’re on a tight budget, a few product shots from a professional photographer can pay for themselves many times over.

7. Make It Easy to Contact You

Make sure your visitors know how to get in touch with you. Display your business phone number prominently on your Home page or have a dedicated Contact page in your site’s primary navigation. Customers want to know that you’re trustworthy and that there’s a real person behind the website.

8. Add Customer Reviews

92% of consumers trust word-of-mouth, so share what your satisfied customers have to say about your business. By adding these reviews, you’ll increase their confidence to do business with you. You can start by asking your top customers to write a few short sentences about your products or services. Better yet, list your company on popular FREE online business listing sites like Google® Local, Yelp® and Yellowpages.com®. These sites are set up to allow consumers to leave and share reviews. You can integrate some of these, like Yelp®, directly with your website so they update automatically whenever you get a new review, or you can hand pick from the ones you want, and add them manually to your site.

9. Get Personal

Adding an About Us page to a website is more important than most people realize. When a new visitor comes to your site, it’s your chance to create a relationship with them and connect on a more personal level. People want to do business with people they feel they know and trust, so share who you are and your passion for the business.

Don’t make this page a sales pitch. Get passionate and get personal. Explain who you are, where you come from and why you started the business. Here you can introduce members of your team and share fun photos of you and your staff.

10. Make Friends with Google

Your website won’t do you much good if people can’t find it. Search engine optimization (SEO) makes sure that search engines like Google and Yahoo! find your website and rank it high in search results. There are countless articles on SEO and how to identify and use keywords and phrases on your site, as well as some really good tools and services that can do the heavy lifting for you.

Information provided by GoDaddy Small Buisness Center