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Tips & Tutorials

What is a Landing Page?

In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or something similar. Landing pages are designed with a single focused objective – known as a Call to Action.…
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How WordPress Assembles Pages

Three basic structures in WordPress interact to create your web pages: the core, the theme, and the database. The CORE is the set of files that make up WordPress and perform the tasks of storing, retrieving, and assembling content. The DATABASE is where your content is stored. The THEME is made up of template files that provide instructions to the core…
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Publish settings when editing posts or pages

The Publish module controls the state of your post. From here you can control who sees the post as well as when it is published. To edit any of these settings, click the edit link next to it. Let’s look at all the possibilities!   The Status pull-down is set to Draft by default. After you publish a post, you can switch…
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Your Password is Important!

If there is one simple thing you can do to protect your site against hackers, it’s to use strong passwords. Easy passwords are a hacker’s best friends. You need to create a password that is unique, random, and long to be safer. According to the traditional advice — which is still good — a strong password: Has 12…
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